Jacob Rees-Mogg – the Tory Moggie – is what George Orwell warned us against. In his efforts to limit the speech of his minions, he is limiting their freedom of expression. This is especially true when he bans words such as “equal” and “unacceptable”. He wants to make it impossible to criticise toads like himself.
Orwell called this Newspeak:
Newspeak is the language of Oceania, a fictional totalitarian state and the setting of the novel Nineteen Eighty-Four (1949), by George Orwell. To meet the ideological requirements of English Socialism (Ingsoc) in Oceania, the ruling Party created Newspeak,  a controlled language of restricted grammar and limited vocabulary, meant to limit the freedom of thought— personal identity, self-expression, free will — that threatens the ideology of the régime of Big Brother and the Party, who have criminalized such concepts into thoughtcrime, as contradictions of Ingsoc orthodoxy
Well, the Moggie is hardly an advocate of any sort of socialism, more of a patriarchy. But the means are the same. Control of language and opinion. The Moggie wants the same control on the Tory side. He’s an utter nightmare. Big Brother, in the Moggie’s case, is the Tory party. He lives and sleeps by it. He’s a True Believer in the Tory Right To Rule.
A true Orwellian nightmare.